Tips for creating content that establishes you as a thought leader in an industry or niche.
Marketers Against Marketing for the Sake of Marketing
Yes, I'm a marketer against marketing for the sake of marketing.
What does that mean?
I'm against posting a blog post and saying "I've done marketing."
I'm against sharing something on Twitter and checking off the "marketing box" for the day.
I'm against launching an ad, letting it run its course, and calling it a successful "marketing campaign."
Get the picture? Because there is always a bigger picture!
I'm a marketer in favour of marketing for the sake of growing your business.
Stop checking the marketing box and start being strategic with integrated marketing you can track to your business’s bottom line.
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